Strive

Strive Footwear has derived from 40 years of knowledge and experience of its sister company, LBG Medical, crafting custom orthotics in its British laboratory. During this time, they’ve cared for over 5 million pairs of feet helping people from all walks of life from elite athletes to members of the royal family. Strive has re-designed footwear to incorporate its proven orthotic technology (Biomechanical Footbed Technology™) into a selection of premium, stylish footwear.

Working closely with leading UK podiatrists, Strive have been working tirelessly since 1980 to design a footbed that helps promote the contours of your feet. Every pair of Strive shoes has been approved by the APMA and FDA – a program which recognizes products that are found beneficial to foot health and of significant value.

Your feet aren’t completely flat, so why wear shoes that have a flat footbed? Strive footwear incorporates clever Biomechanical Footbed Technology that uniquely maps the natural contours of your feet. This gives your feet a stable foundation that helps to improve posture and relieve many common symptoms related to foot misalignment.

Designing Strive’s innovative footbed took months of studying to get it just right. They analyzed every curve of the human foot, working closely with some of the UK’s leading podiatrists to create the final design.

The contoured arch support, deep heel cup, and durable material work together to help absorb shock, disperse pressure, and give a lovely lightweight feel as you walk. This unique footbed technology is built into every pair of Strive boots, shoes, and slippers.