victoria

Over the years, Victoria shoes have acquired an iconic status in Spain and Europe where the name itself is now synonymous with tennis. The brand has been in existence since 1915 and touchingly takes its name from the founder's wife. The reputation of Victoria tennis shoes grew quietly in Europe over the decades up until the 1970s when the brand's popularity exploded thanks to the invention of vulcanization — a procedure developed in the Rioja region of Spain where Victoria has always had its production plants. This great local and national story allowed Victoria’s to launch its quest for global supremacy in the 2000s. Following successful global campaigns all across Europe (France, Italy, UK..) and Asia (China, Japan & Korea), Victoria tennis shoes have now reached the USA market. Their casual unisex style, pure and clean, is already wowing customers!

Eco-consumers will be delighted to learn that the soles on Victoria shoes are made of natural rubber and that the recently patented Drec technology for recycled 100% organic cotton uppers is also dyed using colorants with no harmful products. The classic shape and extremely wide range of colors and materials make Victoria tennis shoes an ideal match for every person.

Victoria iconic “V” was trademarked in 1972, 30 years before other Sneaker Brands were founded.